7 Best Social Media Management Tools For 2023 (Comparison). In 2023, social media continues to be a vital component of marketing strategies for businesses of all sizes. With the ever-growing number of social media platforms and the increasing importance of engaging with audiences online, managing social media accounts can quickly become overwhelming. That’s where social media management tools come in, providing businesses with the tools to streamline their social media efforts and effectively engage with their audience.
Table of Contents
7 Best Social Media Management Tools For 2023
Here’s a detailed comparison of the top 7 social media management tools for 2023:
HOOTSUITE
Hootsuite is a comprehensive social media management tool that allows you to manage multiple social media accounts, schedule posts, analyze performance, and collaborate with team members. It supports over 35 social media platforms and offers a free plan as well as paid plans with more advanced features. Hootsuite is ideal for small to large businesses, agencies, and social media professionals.
Hootsuite is a popular social media management tool that offers a range of features to help businesses and individuals manage their social media accounts. Here are some of its key features, pros, cons, and pricing:
Key Features:
- Management of multiple social media accounts from one dashboard
- Scheduling of posts across multiple social media platforms
- Real-time analytics to track performance and engagement
- Collaboration with team members and clients through assignment of tasks and approvals
- Integration with other apps and platforms such as Google Drive, Canva, and Salesforce
Pros:
- User-friendly interface that is easy to navigate
- Wide range of integrations with other apps and platforms
- Robust analytics and reporting features
- Extensive customer support options including 24/7 phone and chat support
- Offers a free plan for users with basic social media management needs
Cons:
- Pricing can be relatively high for larger businesses with more complex social media management needs
- Some users have reported occasional glitches or bugs in the platform
- Some users may find the dashboard overwhelming or cluttered
Pricing:
Hootsuite offers a range of pricing plans depending on the number of social media accounts and features needed. Here are the current pricing plans as of May 2023:
- Free: allows for management of up to 2 social media accounts and basic features such as scheduling of posts and basic analytics.
- Professional: starts at $19/month for management of up to 10 social media accounts, advanced analytics, and additional team members.
- Team: starts at $99/month for management of up to 20 social media accounts, additional collaboration features, and enhanced security.
- Business: starts at $599/month for management of up to 35 social media accounts, customizable analytics, and more advanced team management features.
- Enterprise: custom pricing based on business needs and includes features such as custom integrations and dedicated support.
7 Best Social Media Management Tools For 2023
BUFFER
Buffer is a popular social media management tool that allows you to schedule posts, analyze performance, and manage multiple social media accounts. It supports all major social media platforms and offers a free plan as well as paid plans with more features. Buffer is ideal for small to medium-sized businesses, bloggers, and social media professionals.
Buffer is a social media management tool that allows users to schedule and publish content across multiple social media platforms. Here are its key features, pros, cons, and pricing:
Key Features:
- Scheduling and publishing of posts across multiple social media platforms
- Customizable posting schedules to optimize content for different time zones
- Social media analytics to track engagement and performance
- Collaborative tools for team members to work together on social media content
- Integration with other apps and platforms such as Canva and Google Analytics
Pros:
- Simple and user-friendly interface that is easy to navigate
- Customizable posting schedules for different time zones
- Wide range of integrations with other apps and platforms
- Advanced analytics and reporting features for in-depth insights
- Offers a free plan for users with basic social media management needs
Cons:
- Limited features on the free plan compared to competitors
- Higher pricing for larger businesses with more complex social media management needs
- Some users have reported occasional glitches or bugs in the platform
Pricing:
Buffer offers a range of pricing plans depending on the number of social media accounts and features needed. Here are the current pricing plans as of May 2023:
- Free: allows for management of up to 3 social media accounts and basic features such as scheduling of posts and basic analytics.
- Pro: starts at $15/month for management of up to 8 social media accounts, advanced analytics, and additional team members.
- Premium: starts at $65/month for management of up to 8 social media accounts, more advanced analytics, and additional team members.
- Business: starts at $99/month for management of up to 25 social media accounts, custom analytics, and enhanced team management features.
- Enterprise: custom pricing based on business needs and includes features such as custom integrations and dedicated support.
7 Best Social Media Management Tools For 2023
Sprout Social
Sprout Social is a comprehensive social media management tool that allows you to manage multiple social media accounts, schedule posts, analyze performance, and collaborate with team members. It supports all major social media platforms and offers a free trial as well as paid plans. Sprout Social is ideal for medium to large businesses, agencies, and social media professionals.
Sprout Social is a social media management tool that helps businesses manage and grow their social media presence. Here are its key features, pros, cons, and pricing:
Key Features:
- Management of multiple social media accounts from one dashboard
- Scheduling of posts across multiple social media platforms
- Advanced analytics and reporting features for tracking engagement and performance
- Collaborative tools for team members to work together on social media content
- Social listening and monitoring to track brand mention and sentiment
Pros:
- User-friendly interface with customizable dashboard
- Advanced analytics and reporting features
- Excellent customer support with phone, email, and chat options
- Strong focus on social listening and monitoring
- Offers a free 30-day trial for users to test the platform
Cons :
- Higher pricing compared to some competitors
- Some users may find the dashboard overwhelming or cluttered
- Limited integration options with other apps and platforms compared to some competitors
Pricing:
Sprout Social offers a range of pricing plans depending on the number of social media accounts and features needed. Here are the current pricing plans as of May 2023:
- Standard: starts at $99/month for management of up to 5 social media accounts, basic analytics, and team collaboration features.
- Professional: starts at $149/month for management of up to 10 social media accounts, advanced analytics, and additional team members.
- Advanced: starts at $249/month for management of up to 10 social media accounts, advanced analytics, social listening and monitoring, and more advanced team management features.
- Premium: starts at $449/month for management of up to 20 social media accounts, advanced analytics, social listening and monitoring, and more advanced team management features.
- Enterprise: custom pricing based on business needs and includes features such as custom integrations and dedicated support.
7 Best Social Media Management Tools For 2023
LATER
Later is a social media management tool that specializes in Instagram scheduling and analytics. It allows you to schedule posts, analyze performance, and manage multiple Instagram accounts. It offers a free plan as well as paid plans with more features. The latter is ideal for small to medium-sized businesses, bloggers, and social media professionals who focus on Instagram.
Later is a social media management tool that focuses on visual content, allowing users to plan and schedule Instagram, Facebook, Twitter, and Pinterest posts. Here are its key features, pros, cons, and pricing:
Key Features:
- Scheduling of posts for Instagram, Facebook, Twitter, and Pinterest
- Ability to preview and plan Instagram grid layouts
- Integration with Un splash for free stock photos
- Linkin. Bio feature for Instagram to create a clickable landing page from Instagram posts
- Collaborative tools for team members to work together on social media content
Pros:
- User-friendly interface with drag-and-drop scheduling
- Focus on visual content and ability to preview Instagram grid layouts
- Integration with Un splash for free stock photos
- Affordable pricing options for small businesses and individuals
- Offers a free plan for users with basic social media management needs
Cons:
- Limited features on the free plan compared to competitors
- Limited analytics and reporting features compared to some competitors
- Does not support scheduling for LinkedIn or YouTube
Pricing:
Later offers a range of pricing plans depending on the number of social media accounts and features needed. Here are the current pricing plans as of May 2023:
- Free: allows for management of up to 2 social media accounts with basic scheduling features and limited analytics.
- Plus: starts at $9/month for management of up to 2 social media accounts, advanced scheduling features, and basic analytics.
- Premium: starts at $19/month for management of up to 4 social media accounts, advanced scheduling features, and more advanced analytics.
- Starter: starts at $29/month for management of up to 6 social media accounts, advanced scheduling features, and more advanced analytics.
- Brand: custom pricing based on business needs and includes features such as custom integrations and dedicated support.
7 Best Social Media Management Tools For 2023
AGORAPULSE
Agorapulse is a social media management tool that allows you to manage multiple social media accounts, schedule posts, analyze performance, and collaborate with team members. It offers a free trial as well as paid plans.
Agorapulse is a social media management tool that allows businesses to manage multiple social media accounts, schedule content, and analyze their performance. Here are its key features, pros, cons, and pricing:
Key Features:
- Management of multiple social media accounts from one dashboard
- Scheduling of posts across multiple social media platforms
- Advanced analytics and reporting features for tracking engagement and performance
- Collaborative tools for team members to work together on social media content
- Social listening and monitoring to track brand mention and sentiment
- Facebook Ads management tools
Pros:
- User-friendly interface with customizable dashboard
- Robust analytics and reporting features
- Excellent customer support with phone, email, and chat options
- Strong focus on social listening and monitoring
- Offers a 28-day free trial for users to test the platform
Cons:
- Higher pricing compared to some competitors
- Limited integration options with other apps and platforms compared to some competitors
- No support for Pinterest scheduling
Pricing:
Agorapulse offers a range of pricing plans depending on the number of social media accounts and features needed. Here are the current pricing plans as of May 2023:
- Medium: starts at $99/month for management of up to 10 social media accounts, basic analytics, and team collaboration features.
- Large: starts at $199/month for management of up to 25 social media accounts, advanced analytics, and additional team members.
- X-Large: starts at $299/month for management of up to 40 social media accounts, advanced analytics, social listening and monitoring, and more advanced team management features.
- Enterprise: custom pricing based on business needs and includes features such as custom integrations and dedicated support.
7 Best Social Media Management Tools For 2023
CoSCHEDULE
CoSchedule is a social media management tool that allows you to schedule posts, analyze performance, and manage multiple social media accounts. It also offers content marketing and project management features. It offers a free trial as well as paid plans. CoSchedule is ideal for content marketers and social media professionals.
CoSchedule is a social media management tool that focuses on content planning and marketing, allowing businesses to manage their social media, blog, and other content from one central platform. Here are its key features, pros, cons, and pricing:
Key Features:
- Management of multiple social media accounts, blog posts, and other content from one central platform
- Scheduling of posts across multiple social media platforms
- Advanced analytics and reporting features for tracking engagement and performance
- Collaborative tools for team members to work together on social media content and marketing campaigns
- Integration with popular CMS platforms like WordPress, as well as other marketing tools like Google Analytics and Salesforce
Pros:
- Comprehensive content marketing solution that includes social media management, blog management, and more
- User-friendly interface with drag-and-drop scheduling and customizable content calendar
- Robust analytics and reporting features
- Excellent customer support with phone, email, and chat options
- Offers a 14-day free trial for users to test the platform
Cons:
- Higher pricing compared to some competitors
- Steep learning curve for new users due to the extensive range of features and capabilities
- Limited integration options with other social media platforms compared to some competitors
Pricing:
CoSchedule offers a range of pricing plans depending on the number of users and features needed. Here are the current pricing plans as of May 2023:
- Marketing Suite: starts at $1,800/year for 1 user and includes social media management, blog management, and other content marketing features.
- Marketing Suite Pro: starts at $3,000/year for 3 users and includes more advanced content marketing features like content optimization and team management tools.
- Marketing Suite Enterprise: custom pricing based on business needs and includes features such as custom integrations and dedicated support.
7 Best Social Media Management Tools For 2023
MEETEDGAR
MeetEdgar is a social media management tool that allows you to schedule posts, analyze performance, and manage multiple social media accounts. It also offers a content library feature that allows you to easily repurpose and reuse your content. It offers a free trial as well as paid plans. MeetEdgar is ideal for small to medium-sized businesses and social media professionals.
MeetEdgar is a social media management tool that focuses on content scheduling and automation, allowing businesses to manage their social media content and scheduling from one central platform. Here are its key features, pros, cons, and pricing:
Key Features:
- Automated scheduling of social media posts based on content categories
- Management of multiple social media accounts from one dashboard
- Advanced analytics and reporting features for tracking engagement and performance
- Recurring content scheduling for evergreen content
- Browser extension for easy content curation
Pros:
- Unique automated scheduling feature that categorizes and schedules content for optimal engagement
- User-friendly interface with a focus on content scheduling and automation
- Robust analytics and reporting features
- Excellent customer support with phone and email options
- Offers a 7-day free trial for users to test the platform
Cons:
- Limited social media platform support compared to some competitors
- No support for Pinterest scheduling
- No team collaboration or management features
Pricing:
MeetEdgar offers a range of pricing plans depending on the number of social media accounts and features needed. Here are the current pricing plans as of May 2023:
- Edgar Lite: starts at $19/month for management of up to 3 social media accounts and limited features.
- Edgar: starts at $49/month for management of up to 25 social media accounts, advanced analytics, and recurring content scheduling.
- Edgar Pro: starts at $99/month for management of up to 50 social media accounts, additional analytics features, and more advanced scheduling options.
7 Best Social Media Management Tools For 2023
CONCLUSION
In conclusion, social media management tools can be incredibly useful for businesses looking to streamline their social media presence and improve their online engagement.
Each of the 7 tools we’ve discussed in this comparison has its own unique features, pros, and cons. Hootsuite is a great all-around tool for social media management, while Buffer is an excellent choice for those focused on social media scheduling and analytics.
Sprout Social offers advanced engagement and social listening features, while latter is ideal for businesses looking to streamline their Instagram marketing. Agorapulse is a comprehensive social media management tool with advanced reporting capabilities, and CoSchedule is a great choice for content marketing management.
MeetEdgar offers a unique automated scheduling feature for optimal engagement. Ultimately, the right social media management tool will depend on your business’s specific needs and budget. It’s worth trying out a few different tools to find the one that works best for you.
7 Best Social Media Management Tools For 2023
FAQs (7 Best Social Media Management Tools For 2023)
What are the key features of Hootsuite?
Hootsuite’s key features include managing multiple social media accounts from one dashboard, scheduling posts across platforms, real-time analytics, collaboration tools, and integration with apps like Google Drive and Canva.
What is the pricing structure for Hootsuite as of May 2023?
Hootsuite offers a free plan for up to 2 social media accounts. Paid plans start at $19/month for 10 accounts (Professional), $99/month for 20 accounts (Team), $599/month for 35 accounts (Business), and custom pricing for enterprise needs (Enterprise).
What sets Buffer apart from its competitors?
Buffer stands out with its user-friendly interface, customizable posting schedules for different time zones, wide integrations, and advanced analytics. It offers a free plan for up to 3 social media accounts, with paid plans starting at $15/month.
What is Sprout Social’s unique offering in terms of social media management?
Sprout Social excels in social listening and monitoring, tracking brand mentions, sentiment analysis, and providing a customizable dashboard. Pricing begins at $99/month for 5 accounts (Standard) and goes up to custom plans for enterprise needs.
What is Later’s focus, and what platforms does it support?
Later specializes in Instagram scheduling and analytics but also supports Facebook, Twitter, and Pinterest. Its features include drag-and-drop scheduling, Instagram grid preview, and integration with Unsplash. Pricing starts at $9/month for 2 accounts.
7 Best Social Media Management Tools For 2023